The EVP of Marketing, Vic, was frustrated with his team. A highly intelligent and forceful leader, Vic demanded the best from his people. He held them to the highest standard, expecting them to demonstrate a deep understanding of the business and to execute flawlessly. His team members admired and feared him, and they did their best to meet his expectations.
The problem was innovation. Vic was tired of being the only one on the team who came up with new ideas. He was sure others on his team had thoughts to contribute, but they didn’t speak up. He talked with me about his plan to foster innovative thinking on his team. He would hold a meeting and start by offering his best ideas, then invite others around the table to contribute theirs. Continue reading
